Standard Products Top 12 Must-Haves: Ultimate Premium 100-Yen Store Shopping Guide for Singaporeans
# Standard Products Top 10 Must-Haves: Ultimate Premium 100 Yen Store Shopping Guide for Singaporeans Discover Standard Products by Daiso—Japan's revolutionary premium 100 yen store concept that's ta...
Standard Products Top 12 Must-Haves: Ultimate Premium 100-Yen Store Shopping Guide for Singaporeans
Last Updated: January 2, 2026
Standard Products has revolutionized the Japanese 100-yen store concept by offering minimalist, quality-focused household essentials at incredibly affordable prices. Launched by Daiso in 2021, Standard Products represents a new generation of value retail—combining the affordability of 100-yen stores with the aesthetic sensibility of brands like Muji. For Singaporean travelers and residents, Standard Products offers an opportunity to stock up on beautifully designed everyday items without breaking the bank.
What Makes Standard Products Different from Regular 100-Yen Stores
Unlike traditional 100-yen stores that prioritize variety over design, Standard Products focuses on curated essentials with clean, minimalist aesthetics. Every product features neutral colors, simple packaging, and thoughtful functionality. The brand's philosophy centers on "standard quality at standard prices"—meaning you get well-designed basics without paying premium prices for designer branding.
For Singaporeans accustomed to Muji's aesthetic but deterred by the price points, Standard Products offers a compelling alternative. A face towel that would cost S$15-20 at Muji costs just ¥300 (approximately S$2.70) at Standard Products, while maintaining comparable quality and design standards.
Where to Find Standard Products in Japan
Standard Products stores are located throughout Japan, with flagship locations in major cities:
- Tokyo: Harajuku, Shibuya, Ginza, Ikebukuro
- Osaka: Shinsaibashi, Umeda
- Kyoto: Kawaramachi
- Fukuoka: Tenjin
The stores feature spacious layouts with products organized by category, making it easy to browse and discover new items. Most locations are conveniently located near train stations and popular shopping districts.
Top 12 Standard Products Must-Haves (Current Bestsellers)
1. Thick Paper Towels (120 sheets) - ¥100 (¥110 incl. tax)
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These thick paper towels offer exceptional absorbency and durability at an unbeatable price point. Each sheet measures 210mm × 200mm, providing generous coverage for kitchen spills, cleaning tasks, and food preparation. The 3-ply construction ensures the towels don't tear easily when wet, making them suitable for heavy-duty cleaning.
Why Singaporeans Love It: At just S$1 for 120 sheets, these paper towels cost a fraction of branded alternatives like Scott or Kleenex (which retail for S$5-8 for similar quantities in Singapore). The quality rivals mid-range brands, making them perfect for stocking up during Japan trips.
Best For: Kitchen cleaning, food prep, general household cleaning, travel essentials.
Packing Tip: These are lightweight and compress well in luggage. Consider bringing 2-3 packs to maximize luggage space efficiency.
2. Eco Bag Compact Short Logo (Gray) - ¥300 (¥330 incl. tax)
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This compact eco bag folds into a small pouch for easy carrying, making it perfect for spontaneous shopping trips. The gray colorway features a subtle Standard Products logo, while the durable polyester construction can handle up to 10kg of weight. The bag unfolds to a generous size suitable for groceries or shopping purchases.
Why Singaporeans Love It: With Singapore's plastic bag charge at most retailers, having a compact reusable bag is essential. This Standard Products version offers better design and durability than typical promotional tote bags, at just S$3. The neutral gray color works for both men and women.
Best For: Grocery shopping, daily errands, travel shopping, keeping in your handbag or backpack.
Packing Tip: Weighs almost nothing and takes minimal space—perfect for bringing multiple colors home as gifts.
3. Flooring Wet Sheets (30 sheets) - ¥100 (¥110 incl. tax)
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These pre-moistened flooring wipes are designed for quick floor cleaning without the need for mops or buckets. The sheets are large enough to cover significant floor area and are compatible with most floor mop handles. The cleaning solution effectively removes dirt, dust, and light stains from tile, wood, and laminate flooring.
Why Singaporeans Love It: Singapore's humid climate means floors get dusty and sticky quickly. These wet sheets offer a convenient solution for quick daily cleaning without hauling out a full mop setup. At S$1 for 30 sheets, they're significantly cheaper than Swiffer or similar brands (which cost S$8-12 for 20 sheets in Singapore).
Best For: Quick daily floor cleaning, spot cleaning spills, maintaining cleanliness between deep cleans.
Packing Tip: Sealed packaging prevents drying out during travel. Consider bringing 2-3 packs for extended use at home.
4. Flushable Toilet Cleaner Mint (30 sheets) - ¥100 (¥110 incl. tax)
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These flushable toilet cleaning wipes feature a refreshing mint scent and are designed to dissolve safely in water after flushing. The textured surface effectively scrubs toilet bowls without scratching, while the cleaning solution tackles stains and odors. Each sheet is thick enough to use without tearing.
Why Singaporeans Love It: Toilet cleaning is a chore everyone wants to minimize. These disposable wipes make the task quick and hygienic—no need to store dirty toilet brushes. The mint scent leaves bathrooms smelling fresh. At S$1 for 30 sheets, they're far more affordable than branded alternatives like Lysol or Clorox wipes (S$6-8 for 30 sheets in Singapore).
Best For: Regular toilet maintenance, quick bathroom cleaning, homes with multiple bathrooms.
Packing Tip: Sealed packaging is travel-safe. These are lightweight and take minimal luggage space.
5. Kitchen Sponge 3-Layer Soft Type (4 pieces) - ¥100 (¥110 incl. tax)
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This set of four kitchen sponges features a 3-layer construction with soft scrubbing surfaces suitable for non-stick cookware and delicate dishes. The sponges are designed to resist odors and maintain their shape even after repeated use. The white color makes it easy to see when they need replacing.
Why Singaporeans Love It: At S$1 for 4 sponges (S$0.25 each), these offer incredible value compared to branded sponges like Scotch-Brite (S$2-3 per sponge in Singapore). The soft texture is perfect for Singapore households that use non-stick cookware extensively. The compact packaging makes them easy to stock up on.
Best For: Daily dishwashing, cleaning non-stick pans, gentle surface cleaning.
Packing Tip: Extremely lightweight and compressible. Consider bringing a full year's supply (12-16 sponges) as they take minimal luggage space.
6. Eco Bag Compact Short Logo (Black) - ¥300 (¥330 incl. tax)
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The black version of the popular compact eco bag offers the same functionality as the gray version but with a sleeker, more versatile appearance. The black colorway hides stains better and works well for both casual and professional settings. The bag folds compactly into its attached pouch.
Why Singaporeans Love It: Black is universally flattering and practical for Singapore's urban lifestyle. This bag is professional enough to carry to work yet casual enough for weekend errands. Having multiple eco bags (in different colors) ensures you always have one clean and ready to use.
Best For: Professional settings, men's everyday carry, situations where you want a more polished look.
Packing Tip: Buy both gray and black versions to have options for different occasions. Total cost: just S$6 for two high-quality reusable bags.
7. Shoe Keeper (24.5cm-28cm) - ¥700 (¥770 incl. tax)
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These wooden shoe keepers help maintain the shape of dress shoes and leather footwear while absorbing moisture and odors. The adjustable design fits shoe sizes from 24.5cm to 28cm (approximately US men's 7-10). The natural wood construction is gentle on leather and provides a premium look at an affordable price.
Why Singaporeans Love It: Singapore's humidity can wreak havoc on leather shoes, causing them to lose shape and develop odors. Shoe keepers are essential for maintaining expensive dress shoes, but branded cedar shoe trees cost S$30-50 per pair at stores like Tangs or Robinsons. At just S$7 per pair, these Standard Products shoe keepers offer 80% of the functionality at 15% of the price.
Best For: Leather dress shoes, formal footwear, expensive sneakers, maintaining shoe investments.
Packing Tip: These are bulkier than other items but worth the luggage space if you own quality leather shoes. Consider bringing 2-3 pairs to protect your entire dress shoe collection.
8. Cutting Board Sheet Antibacterial 3m - ¥200 (¥220 incl. tax)
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This roll of antibacterial cutting board sheets provides 3 meters of disposable cutting surface. Each sheet can be cut to size and used directly on your existing cutting board to prevent cross-contamination when preparing different foods. The antibacterial treatment helps prevent bacterial growth, while the thickness provides adequate protection for your cutting board.
Why Singaporeans Love It: Food safety is paramount in Singapore's hot climate where bacteria multiply quickly. These sheets allow you to use separate surfaces for raw meat, vegetables, and cooked foods without owning multiple cutting boards. At S$2 for 3 meters (enough for dozens of uses), they're far more economical than buying multiple cutting boards.
Best For: Preventing cross-contamination, meal prep, small kitchens with limited storage, food safety-conscious cooks.
Packing Tip: The roll is compact and lightweight. Consider bringing 2-3 rolls for extended use at home.
9. Wooden Hangers (4 pieces) - ¥300 (¥330 incl. tax)
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These natural wood hangers feature smooth, rounded edges that won't snag delicate fabrics. The set of four hangers includes a rotating hook for easy closet organization. The wood construction is sturdy enough for heavy coats yet gentle enough for silk blouses. The natural finish complements any closet aesthetic.
Why Singaporeans Love It: Quality wooden hangers cost S$5-10 each at stores like Muji or Ikea in Singapore. At just S$3 for a set of four (S$0.75 each), these Standard Products hangers offer exceptional value. The minimalist design matches the aesthetic of modern Singapore condos, and wooden hangers are gentler on clothes than wire or plastic alternatives.
Best For: Dress shirts, blouses, lightweight jackets, creating a cohesive closet aesthetic.
Packing Tip: These are bulkier items, so only bring them if you have extra luggage space. Alternatively, ship them home if you're buying in quantity.
10. PP Storage Box D24 (Gray) - ¥100 (¥110 incl. tax)
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This polypropylene storage box measures 24cm in depth and features a clean, minimalist design in neutral gray. The box is stackable, making it perfect for organizing drawers, shelves, or closets. The durable plastic construction is easy to clean and resistant to moisture, making it suitable for bathrooms and kitchens.
Why Singaporeans Love It: Singapore's compact living spaces require smart storage solutions. These boxes are perfect for organizing everything from cosmetics to kitchen utensils to office supplies. At S$1 each, they're significantly cheaper than similar organizers from Muji (S$5-8) or Daiso Singapore (S$2-3), and the quality is comparable.
Best For: Drawer organization, bathroom storage, kitchen utensil organization, desk accessories.
Packing Tip: These are lightweight and nest inside each other for efficient packing. Consider bringing 5-10 boxes to organize your entire home.
11. Fluffy Towel Soft Face Towel - ¥300 (¥330 incl. tax)
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This ultra-soft face towel features a fluffy, absorbent texture that's gentle on skin. The neutral gray color matches any bathroom decor, while the quality cotton construction ensures durability through repeated washing. The towel strikes a perfect balance between absorbency and quick-drying properties—important in Singapore's humid climate.
Why Singaporeans Love It: Quality face towels cost S$10-20 each at stores like Muji, Uniqlo, or department stores in Singapore. At just S$3, this Standard Products towel offers comparable softness and absorbency at a fraction of the price. The quick-drying property is especially valuable in Singapore where towels can develop mildew if they don't dry properly.
Best For: Daily face washing, gym bags, travel, guest bathroom towels.
Packing Tip: Towels are bulky but lightweight. Roll tightly to save luggage space. Consider bringing 4-6 towels to refresh your entire towel collection.
12. Candle Wood Wick Vanilla 100g - ¥300 (¥330 incl. tax)
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This 100g candle features a wood wick that crackles softly when burning, creating a cozy ambiance reminiscent of a fireplace. The vanilla scent is subtle and pleasant without being overwhelming. The minimalist tin container matches Standard Products' aesthetic and can be repurposed after the candle is finished.
Why Singaporeans Love It: Scented candles from brands like Yankee Candle or Bath & Body Works cost S$30-50 in Singapore. This Standard Products candle offers a premium experience at just S$3—a 90% savings. The wood wick is a luxury feature typically found only in high-end candles, and the vanilla scent is universally appealing.
Best For: Creating ambiance, masking cooking odors, relaxation rituals, affordable luxury.
Packing Tip: The tin container is sturdy and won't leak. Consider bringing 3-4 candles in different scents to enjoy variety at home.
Shopping Strategy for Singaporeans
How Much to Buy: Standard Products' prices are so affordable that it's tempting to buy everything in sight. Focus on items you use regularly and would need to replace within the next 6-12 months. Consumables like paper towels, sponges, and wet sheets are excellent choices as they're lightweight and will definitely be used.
Luggage Considerations: Prioritize lightweight, compact items that offer significant savings compared to Singapore prices. Paper towels, sponges, eco bags, and cutting board sheets are excellent choices. Bulkier items like storage boxes and hangers should only be purchased if you have extra luggage space.
Customs and Import: Singapore allows personal imports of household goods for personal use without special permits. However, be mindful of Singapore's duty-free allowance (S$600 for air travelers). Standard Products items are so affordable that you're unlikely to exceed this limit unless buying in extreme quantities.
Gift Ideas: Eco bags, candles, and face towels make excellent gifts for friends and family in Singapore. The quality rivals premium brands, but the affordable price point means you can give generously without breaking your budget.
Standard Products vs. Muji vs. Daiso: A Comparison
| Feature | Standard Products | Muji | Daiso Singapore |
|---|---|---|---|
| Face Towel | ¥300 (S$2.70) | S$12-18 | S$2 (lower quality) |
| Storage Box | ¥100 (S$0.90) | S$5-8 | S$2 |
| Eco Bag | ¥300 (S$2.70) | S$8-12 | S$2 (lower quality) |
| Kitchen Sponge (4pc) | ¥100 (S$0.90) | S$6-8 | S$2 |
| Aesthetic | Minimalist, neutral | Minimalist, warm | Varied, colorful |
| Quality | High | Very High | Medium |
| Value Proposition | Best price-to-quality ratio | Premium quality, premium price | Lowest price, acceptable quality |
Standard Products occupies a sweet spot between Daiso's affordability and Muji's quality, offering 80-90% of Muji's quality at 20-30% of the price.
Final Thoughts: Is Standard Products Worth Visiting?
For Singaporean travelers to Japan, Standard Products represents exceptional value that's difficult to replicate elsewhere. The combination of minimalist design, quality construction, and ultra-affordable pricing makes it a must-visit destination for anyone interested in home goods, organization, or everyday essentials.
The savings are substantial: a typical shopping trip where you spend ¥5,000 (approximately S$45) at Standard Products would cost S$200-300 for equivalent items at Muji or Takashimaya in Singapore. Even accounting for luggage space and travel costs, the value proposition is compelling.
Recommended Shopping List for First-Time Visitors:
- 3-4 packs of paper towels (¥400)
- 2 eco bags in different colors (¥600)
- 8-12 kitchen sponges (¥200-300)
- 2-3 packs of flooring wet sheets (¥200-300)
- 4-6 face towels (¥1,200-1,800)
- 5-10 storage boxes (¥500-1,000)
- 2-3 candles (¥600-900)
Total: ¥3,700-5,300 (S$33-48)
This shopping list provides essential household items that would cost S$150-200 in Singapore, representing savings of approximately 75-80%. The items are lightweight enough to fit in a carry-on suitcase alongside your clothing and souvenirs.
Pro Tip: Visit Standard Products at the beginning of your Japan trip to stock up on essentials, then use the eco bags you purchased for the rest of your shopping adventures. The savings you achieve at Standard Products can fund additional experiences or purchases during your trip.