@cosme Top 10 Makeup Must-Haves: Japan's Hottest Beauty Picks Singaporeans Are Obsessed With
Discover the top 10 makeup products from @cosme that Japanese consumers are obsessed with! From budget-friendly drugstore gems like Canmake and Cezanne to luxury splurges from SUQQU and RMK, this comprehensive guide covers everything Singaporeans need to know about Japan's hottest makeup trends.
@cosme Top 10 Makeup Must-Haves: Japan's Hottest Beauty Picks Singaporeans Are Obsessed With
If you're planning a trip to Japan or looking to stock up on the latest J-beauty makeup, you're in for a treat! @cosme, Japan's most trusted beauty review platform, has just released its latest makeup rankings—and trust us, these products are flying off the shelves for good reason.
From budget-friendly drugstore gems to luxurious department store splurges, this list has something for every makeup lover. Whether you're a minimalist who swears by natural looks or a glam enthusiast who loves a bold statement, these top-ranked products deliver quality, innovation, and that signature Japanese attention to detail.
Why @cosme rankings matter: With over 27 million monthly users and millions of honest reviews, @cosme is the ultimate authority on what actually works in Japanese beauty. These aren't just marketing hype—they're products that real Japanese consumers have tested, loved, and repurchased again and again.
Ready to discover what's trending in Japanese makeup right now? Let's dive into the top 10!
1. Canmake Creamy Touch Liner
Category: Gel Eyeliner
Price: ¥715 (~S$6.50)
Rating: 5.4/6.0 | 23,930 reviews
Why it's #1: This ultra-fine gel eyeliner has earned its spot in the @cosme Hall of Fame and won the 2025 Best Cosmetics Item Award. The creamy formula glides on smoothly without tugging, stays put all day, and comes in 11 versatile shades. Perfect for creating everything from subtle definition to dramatic cat eyes.
Singapore comparison: Similar gel liners at Sephora Singapore cost S$25-35. At just S$6.50, this is an absolute steal!
Where to buy in Japan: Drugstores (Matsukiyo, Welcia, Sundrug), Don Quijote, variety stores
2. RMK Dewy Melt Lip Color
Category: Lipstick
Price: ¥3,080 (~S$28) for refill
Rating: 5.6/6.0 | 4,526 reviews
Why it's trending: Launched in 2024, this luxurious lipstick delivers a dewy, melted finish that looks like you just applied lip balm—but with gorgeous color payoff. The refillable design makes it eco-friendly and cost-effective. Available in 10 stunning shades from nude to berry.
Singapore availability: RMK is available at Takashimaya, but this specific line may not be in stock. Grab it in Japan!
Where to buy in Japan: RMK counters at department stores (Takashimaya, Isetan, Mitsukoshi), airports
3. Cezanne Ultra Fine Eyebrow Pencil
Category: Eyebrow Pencil
Price: ¥550 (~S$5)
Rating: 5.5/6.0 | 19,485 reviews
Why it's a cult favorite: With an ultra-fine 0.02mm tip, this eyebrow pencil lets you draw hair-like strokes for the most natural-looking brows. Waterproof, smudge-proof, and lasts all day. Another @cosme Hall of Fame product and 2025 Best Cosmetics Item Award winner!
Singapore comparison: Similar precision brow pencils cost S$15-25 at Guardian or Watsons. This is just S$5!
Where to buy in Japan: All drugstores, Don Quijote, variety stores
4. rom&nd Han All Brow Cara
Category: Eyebrow Mascara
Price: ¥825 (~S$7.50) for 4g | ¥1,210 (~S$11) for 9g
Rating: 5.4/6.0 | 8,548 reviews
Why it's a game-changer: This Korean brand has taken Japan by storm! The tiny brush coats every brow hair evenly without clumping, and the formula sets brows in place all day. Comes in 6 natural shades to match any hair color. Won 2025 Best Cosmetics Item Award.
Singapore availability: rom&nd is available at Watsons and Sephora, but often out of stock for this product.
Where to buy in Japan: Drugstores (especially Matsukiyo and Ainz & Tulpe), Don Quijote
5. Kate Lip Monster
Category: Lipstick
Price: ¥1,540 (~S$14)
Rating: 5.4/6.0 | 27,236 reviews
Why it's legendary: With over 27,000 reviews, this is one of the most-reviewed lipsticks on @cosme! The "monster-level" staying power means your lip color won't budge through meals, drinks, or masks. Yet it feels comfortable and moisturizing. @cosme Hall of Fame member and 2025 Best Cosmetics Item Award winner.
Singapore comparison: Long-lasting lipsticks like MAC or YSL cost S$40-50. This is just S$14!
Where to buy in Japan: All drugstores, Don Quijote, variety stores, department stores
6. SUQQU Signature Color Eyes
Category: Powder Eyeshadow Palette
Price: ¥7,700 (~S$70)
Rating: 5.7/6.0 | 4,587 reviews
Why it's worth the splurge: SUQQU is Japan's answer to luxury eyeshadow palettes. Each 4-color palette is expertly curated for foolproof application, with silky textures that blend like a dream. The pigmentation is buildable, and the shades work beautifully on Asian skin tones. 2025 Best Cosmetics Item Award winner.
Singapore availability: SUQQU is available at Takashimaya, but limited shade selection. Japan has the full range!
Where to buy in Japan: SUQQU counters at department stores (Takashimaya, Isetan, Mitsukoshi)
7. SUQQU Blurring Color Blush
Category: Powder Cheek
Price: ¥6,600 (~S$60)
Rating: 5.8/6.0 | 2,263 reviews
Why it's the highest-rated: With a perfect 5.8 rating, this is the highest-rated product on this list! The "blurring" technology creates a soft-focus effect that makes skin look airbrushed. The powder-to-cream texture melts into skin for a natural, lit-from-within glow. Launched in 2024 and already a 2025 Best Cosmetics Item Award winner!
Singapore availability: Available at Takashimaya, but often sold out in popular shades.
Where to buy in Japan: SUQQU counters at department stores
8. Cezanne Cheek Blush
Category: Powder Cheek
Price: ¥550 (~S$5)
Rating: 5.2/6.0 | 5,316 reviews
Why it's a budget hero: At just ¥550, this blush punches way above its weight! The finely-milled powder blends seamlessly and lasts all day. Comes in 6 flattering shades from coral to rose. Another 2025 Best Cosmetics Item Award winner!
Singapore comparison: Drugstore blushes at Guardian cost S$10-15. This is half the price!
Where to buy in Japan: All drugstores, Don Quijote, variety stores
9. Kate Popping Silhouette Shadow
Category: Powder Eyeshadow Palette
Price: ¥1,540 (~S$14)
Rating: 5.1/6.0 | 3,283 reviews
Why it's trending: Launched in 2024, this 4-color palette is designed to create dimensional eye looks with ease. The formula is highly pigmented and blends beautifully. Each palette includes a mix of mattes and shimmers for versatile looks.
Singapore comparison: Similar quad palettes cost S$25-35 at Sephora.
Where to buy in Japan: All drugstores, Don Quijote, variety stores
10. msh Love Liner Liquid Eyeliner R5
Category: Liquid Eyeliner
Price: ¥1,760 (~S$16)
Rating: 5.5/6.0 | 754 reviews
Why it's the new favorite: The R5 version (launched September 2025) features an even finer brush tip for ultra-precise lines. The formula is waterproof, smudge-proof, and lasts all day without flaking. Comes in 6 wearable shades including brown and burgundy.
Singapore availability: Love Liner is hard to find in Singapore. Stock up in Japan!
Where to buy in Japan: Drugstores (Matsukiyo, Welcia, Sundrug), Don Quijote, variety stores
Shopping Tips for Singaporeans
Best places to buy:
- Drugstores (Matsukiyo, Welcia, Sundrug, Ainz & Tulpe) for items #1, 3, 4, 5, 8, 9, 10
- Department stores (Takashimaya, Isetan, Mitsukoshi) for items #2, 6, 7
- Don Quijote for everything at slightly discounted prices
Tax-free shopping: Spend over ¥5,000 at participating stores to get 10% tax refund!
Total haul budget:
- Budget-friendly haul (items #1, 3, 4, 5, 8, 9, 10): ~S$70
- Luxury haul (items #2, 6, 7): ~S$158
- Complete set: ~S$228
Pro tip: Many of these products are available at airport duty-free shops, so you can shop on your way home!
Final Thoughts
These @cosme top-ranked makeup products represent the best of Japanese beauty innovation—from ultra-affordable drugstore gems to luxurious splurges that rival international brands. Whether you're building your first J-beauty collection or adding to an existing stash, these products are tried, tested, and loved by millions of Japanese consumers.
Happy shopping, and enjoy your makeup haul! 💄✨
Rankings based on @cosme data updated December 12, 2025. Prices and availability subject to change.