Top 5 @cosme Award-Winning Beauty Products 2025
The ultimate @cosme award winners that Singaporeans are hunting down in Japan! From SK-II to KATE, save 30-40% on these million-review champions.
Top 5 @cosme Award-Winning Beauty Products 2025 🏆
For Singaporeans heading to Japan: Forget Sephora and Watsons—@cosme is Japan's ultimate beauty authority with over 22 million reviews! These award-winning products have been tested, reviewed, and loved by millions of Japanese beauty enthusiasts. Here are the TOP 5 must-buy winners that Singaporeans are hunting down in 2025!
Why @cosme Awards Matter
@cosme (アットコスメ) is Japan's largest beauty review platform—think of it as the "TripAdvisor of cosmetics" but 100x more trusted. When a product wins an @cosme award or ranks #1, it means millions of real reviews from Japanese consumers, rigorous testing across different skin types and ages, and proven results that justify the hype.
Singapore Connection: Many of these products are available at Takashimaya, Isetan, or Don Don Donki Singapore—but at 40-60% markup. Buy them in Japan for massive savings!
🥇 Top 5 @cosme Award Winners You MUST Buy
1. SK-II Skinpower Rich Cream - ¥18,700 (~S$168)
@cosme Ranking: #1 Overall
Category: Face Cream
Why It Won: Revolutionary anti-aging formula with Pitera™
This isn't just any face cream—it's THE face cream that Japanese women swear by for youthful, bouncy skin. SK-II's Skinpower Rich Cream topped @cosme's overall rankings because it delivers visible results within weeks.
What Makes It Special:
- InfinitPower Technology - Targets skin's power source at cellular level
- Pitera™ Essence - SK-II's signature fermented ingredient (over 50 nutrients!)
- Rich, luxurious texture - Melts into skin without greasiness
- Visible lift and firmness - Users report tighter jawline and reduced sagging
Singapore Comparison:
- Takashimaya/Isetan Singapore: S$249-269
- Japan Price: ~S$168
- Savings: S$81-101 (32-38% cheaper!)
Where to Buy: Duty-free shops at Narita/Haneda Airport, Department stores (Takashimaya, Isetan, Mitsukoshi), @cosme stores in Shibuya/Harajuku
Pro Tip: Buy at airport duty-free for additional 10% tax savings. The 50g jar lasts 2-3 months with daily use!
2. KATE Lip Monster - ¥1,540 (~S$14)
@cosme Ranking: #2 Overall (Viral Product!)
Category: Lipstick
Why It Won: Long-lasting, non-drying, perfect color payoff
KATE Lip Monster went VIRAL on TikTok and Instagram for good reason—it's the lipstick that actually stays on through meals, masks, and humidity. Japanese office ladies love it because it survives their entire workday without touch-ups.
What Makes It Special:
- 10-hour wear - Tested through meals and drinks
- Mask-proof formula - Doesn't transfer to face masks
- Hydrating despite longevity - Contains hyaluronic acid
- Perfect MLBB shades - "My Lips But Better" natural tones
Best-Selling Shades:
- #07 Bloody Red - Classic red that suits all skin tones
- #11 Desire Pink - Viral pink shade (always sold out!)
- #14 Truffle Brown - Perfect nude for Asian skin
Singapore Comparison:
- Don Don Donki Singapore: S$22-25
- Japan Price: ~S$14
- Savings: S$8-11 (36-44% cheaper!)
Where to Buy: Any drugstore (Matsumoto Kiyoshi, Sundrug, Welcia), Don Quijote (open 24 hours!), @cosme stores
Pro Tip: Stock up on multiple shades! At S$14 each, you can buy 3 for the price of 1 in Singapore.
3. Guerlain Abeille Royale Watery Oil Serum - ¥17,600 (~S$158)
@cosme Rating: 5.9/6.0 (Highest Rated!)
Category: Luxury Serum
Why It Won: Unique oil-water hybrid texture, instant glow
This is the serum that Japanese beauty editors call "liquid gold." Guerlain's Abeille Royale (Royal Bee) line uses exclusive honey and royal jelly from the French island of Ouessant, and the results are nothing short of magical.
What Makes It Special:
- Dual-phase formula - Oil + water layers for deep hydration + glow
- BlackBee Repair Technology - Exclusive honey complex repairs skin barrier
- Instant radiance - Skin looks lit from within after one use
- Lightweight despite richness - Absorbs in seconds, no sticky residue
Singapore Comparison:
- Takashimaya/Paragon Singapore: S$235-250
- Japan Price: ~S$158
- Savings: S$77-92 (33-37% cheaper!)
Where to Buy: Guerlain counters at luxury department stores, Duty-free shops, Ginza/Shinjuku flagship stores
4. Lancôme Genifique Ultimate Serum - ¥13,200 (~S$119)
@cosme Rating: 5.8/6.0
Category: Anti-Aging Serum
Why It Won: Proven track record, millions of bottles sold worldwide
Lancôme's "little brown bottle" is a legend in the beauty world, and for good reason. This serum has been a Japanese favorite for over a decade because it simply works. No gimmicks, just results.
What Makes It Special:
- 7 Probiotic Fractions - Strengthens skin's microbiome
- Clinically proven results - Smoother, brighter skin in 7 days
- Universal formula - Works for all ages and skin types
- Silky texture - Glides on like water, absorbs instantly
Singapore Comparison:
- Takashimaya/Isetan Singapore: S$178-195
- Japan Price: ~S$119
- Savings: S$59-76 (33-39% cheaper!)
Where to Buy: Lancôme counters at department stores, Duty-free shops at airports, BIC Camera beauty sections
5. POLA B.A Eye Zone Cream - ¥19,800 (~S$178)
@cosme Category: #2 Eye Cream
Category: Premium Eye Care
Why It Won: Targets all eye area concerns in one product
POLA is Japan's #1 luxury skincare brand, and their B.A (Biological Approach) line represents the pinnacle of Japanese beauty science. This eye cream is what Japanese women in their 30s-50s swear by for maintaining youthful eyes.
What Makes It Special:
- Triple-action formula - Targets dark circles, puffiness, AND wrinkles
- EG Clear Extract - POLA's exclusive ingredient for brightness
- Rich, cushiony texture - Feels like a spa treatment
- Visible lift - Eyelids look more lifted after consistent use
Singapore Comparison:
- Takashimaya Singapore: S$268-285
- Japan Price: ~S$178
- Savings: S$90-107 (34-38% cheaper!)
Where to Buy: POLA counters at luxury department stores, POLA flagship stores (Ginza, Shibuya), Duty-free shops
💰 Total Savings Breakdown
If you buy all 5 products in Japan vs Singapore:
| Product | Singapore Price | Japan Price | Savings |
|---|---|---|---|
| SK-II Skinpower Cream | S$249 | S$168 | S$81 |
| KATE Lip Monster | S$22 | S$14 | S$8 |
| Guerlain Abeille Royale | S$235 | S$158 | S$77 |
| Lancôme Genifique | S$178 | S$119 | S$59 |
| POLA B.A Eye Cream | S$268 | S$178 | S$90 |
| TOTAL | S$952 | S$637 | S$315 |
You save S$315 (33% cheaper!) - That's enough for a nice omakase dinner in Tokyo or a Shinkansen ticket to Kyoto!
Final Verdict: Worth the Hype?
ABSOLUTELY YES! These @cosme award winners aren't just hyped products—they're backed by millions of real reviews and proven results. The savings alone (33-44% cheaper than Singapore) make it worth dedicating luggage space!
Happy beauty shopping in Japan! 🇯🇵✨